Kat Burki
A Good Look · Good Sense · Good Content
the challenge:
Kat Burki's products were gaining traction, but the brand needed a clearer social identity to sustain momentum in a crowded luxury skincare market — a defined positioning and a presence with real purpose behind it.
the strategy:
After conducting research into category norms and consumer behaviors and we found that while luxury skincare brands leaned heavily into clinical, polished messaging, consumers actually wanted approachable science—expert guidance that felt personal, not distant. So, Kat Burki is now positioned as a trusted friend who simplifies skincare science and connects it to overall wellness.
the content:
I built a monthly content system anchored on Instagram — mixing video, carousels, and static posts grounded in clear content pillars. Using brand assets, community UGC, and UGC-style content captured on-site, the feed felt warm, real, and relatable while staying expert-led.
the results:
In the first 3 months:
+10.3K followers, 3.1M organic impressions.
