kat burki
social strategy / content direction
the challenge:
Kat Burki’s products were gaining traction, but the brand needed a clearer social identity to sustain momentum in a crowded luxury skincare market. The task was to define their positioning and scale their social presence with purpose.
the strategy:
After conducting research into category norms and consumer behaviors and we found that while luxury skincare brands leaned heavily into clinical, polished messaging, consumers actually wanted approachable science—expert guidance that felt personal, not distant. So, Kat Burki is now positioned as a trusted friend who simplifies skincare science and connects it to overall wellness.
the content:
We brought this positioning to life through a monthly content system emphasizing Instagram—mixing video, carousels, and static posts grounded in clear content pillars. We used brand assets, community UGC, and agile, UGC-style content shot by our team to make the brand feel warm, real, and relatable while still expert-led.
the results:
In the first 3 months:
+10.3K followers, 3.1M organic impressions.
