City Cast

Good Sense · Good Content · In Good Hands

the challenge

City Cast Salt Lake — a local news and culture media company — came to me without a social presence built to match their editorial voice. The goal was to turn social into their "third product," alongside their daily podcast and newsletter.

the content

All original content, created and managed solo. Weekly planning, production, posting, and community management across Instagram and TikTok.

the strategy

I built their social strategy from scratch — defining content pillars, platform approach, and a voice that felt as smart and locally-obsessed as the rest of their brand.

the results

Over 8 months:

  • Instagram followers grew from 17,215 to 25,178 (+46%)

  • TikTok grew from 3,180 to 9,018 followers (+184%)

  • Engagement rate climbed from 1.7% to 4.6%,

  • Channels generated 1.5M+ total views and 86,500+ total engagements — all organic.

Next

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