city cast
social strategy / content direction / content creation / community management
the work:
City Cast Salt Lake is a local new and culture media company. I joined forces with them to turn social media into their “third product” in addition to their daily podcast and newsletter. This involved building the brand’s first every social strategy, weekly content creation, and developing a strong outbound engagement strategy.
So far in our 5-month partnership I’ve been able to:
Increase followers by 27%
Increase engagement rate from 1.7% to 6.8%
Over 1.7M organic views and over 80,000 organic engagements
