brothhh

launch strategy / content planning and development / channel management

the work:

Brothhh is a premium dog supplement meal topper. They were looking to activate a new brand positioning on social and reintroduce themselves to their customers there with a more premium look and feel and expert POV. Our relationship involves launch strategy and content strategy, monthly content development, and channel management.

So far in our 3-month re-launch window I have:

  • Relaunched the brand on Instagram and TikTok with an updated premium look and feel and cohesive content strategy

  • Increased organic views by 265%

  • Increased organic engagements by 48%

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