Brothhh
Good Sense • Good Content (What You’ve Got) • In Good Hands
the challenge
Brothhh — a premium dog supplement meal topper — had built a following, but the brand's social presence no longer reflected where the brand was headed. They needed a reset: a more premium look and feel, a cleaner content approach, and a presence that actually matched the product.
the work
As the sole strategist and content creator, I led a full brand relaunch on Instagram and TikTok. That meant developing a new visual identity for social, building a content system from scratch using existing assets, and establishing a brand voice that felt expert and elevated — without losing warmth.
the result
A before and after worth seeing. The content speaks for itself.
