Curated
The Capture · The Vision
the challenge
Curated — a creator-commerce platform connecting brand founders with content creators — needed someone on the ground at their Cabo founder trip to capture social content. Not just a photographer. Someone who could think strategically about what stories were worth telling before a single shot was taken.
the strategy
Before the trip I built a full content plan: narrative framework, content pillars, post concepts, shot list, daily run of show, and a delivery workflow designed to get finalized content into their hands same-day. The goal wasn't to document a vacation — it was to launch a community and make creators watching from home think I want to be part of this.
the content
Over three days on the ground I delivered 10 short-form videos, 30 Instagram story frames, and 30 photo selects — all captured, edited, and delivered in real time alongside a full content library for future use.
the results
10 videos delivered during and after the trip generated 177K+ total views and 1,700+ engagements — all captured, edited, and delivered in real time on location over three days.
